Theory: controlled nonsense is viral

Just a little more insight into my motivation for making a "connected mini-games game."

I think this phenomenon of viral nonsensical content is most prominent in video memes. Badger badger is one of the earlier examples of this; Narwhals is a newer, somewhat more nuanced song from the same author. In general, Weebl's Stuff is full of weird, surreal songs and videos that frequently go viral.
On YouTube, we find things like the Baman Piderman series, Don't Hug me I'm Scared, and almost anything by Don Hertzfeld (especially "Rejected").

In games, there are fewer examples, and almost all of them employ mini- or micro-games. Raving Rabbids raises a lot of unanswerable questions: Why are there crazy bunnies invading the world? And why are they obsessed with plungers?
Warrioware is a prime example of having a complete disconnect between the games and the events of the story, and both the story and the games are quite nonsensical. But I think that disconnecting the two completely takes away from the "controlled" part of "controlled nonsense," which seems important to me.
Perhaps the closest thing to what I'm trying to do in terms of nonsense/story balance is a free game called Keyboard Drumset Fucking Werewolf (gameplay video), which connects the crazy, weird mini-games into a crazy, weird story (that also matches the song the game is set to).

My theory about these "controlled nonsense" experiences is that they lure the brain into asking unanswerable questions. And since the questions have no real answer, your brain can't stop asking them, even if you do theoretically know that asking them is futile. Kind of like an earworm for the brain. The key, I think, is in the balance between the amount of nonsense to prompt questions like "but why?" and "but how?" and the feeling of underlying connectedness that keeps the player from dismissing the entire thing as, well, nonsense.

My goal is to make a game that keeps the player wondering not only "what the hell just happened?" but also "what caused this to happen?" and "what would happen if I did something different?" by providing many underlying systematic connections in a world that's on the surface divided into separate experiences. Hopefully, this will encourage them to keep re-playing the sequences in different ways to try to get a better feel for the systems that connect the mini-games.